Director, Social Media
With a passion for digital marketing, social media, content creation and community management, Any has an MBA in Marketing and over a decade of experiences in integrated marketing, PR and event management.
At Mirum, she oversees influencer and shopper marketing campaigns for Team Unilever Shopper and WPP Partnerships including Purina, Colgate-Palmolive and more.
She manage a team which creates and executes commerce-driven social media marketing and communications strategies for a portfolio of retailers (Walmart, Target, Walgreens, CVS,Supermarkets and Value Chains) and brands across categories including CPG, food & beverage and financial services.
While at Sears Home Services, she was responsible for developing and managing a number of social media platforms for Sears PartsDirect and for utilizing those channels to market the in-store, B2C and e-commerce retail business.
While at Google, she specialized in developing and growing communities, social media management, curating global marketing campaigns for Local Guides, a user generated content component of Google Maps. Launched Google Places, Google+Local, City Experts and Zagat.
“Influencer” is a hot topic in the social space, and it is not going anywhere. The influencer marketing industry is projected to be worth $5 to $10 billion by 2020, join Amy Ravit Korin, Director of Social Media at Mirum and Ted Otte, Content Strategist at Twitter and Elly Moody, Digital Communications Manager at McDonald’s […]